A company born in Tivoli
VdE Tivoli 1996 was born in Tivoli, ancient Roman Tibur. That’s where the name comes from, the typeface too, and the habit of reinventing tradition instead of repeating it.
Origin
This year it turns thirty.
In numbers
- 1996 founded
- 100+ collections
- 1,400+ references
- 116 Satur Passione Casa stores
VdE Studio
The in-house lab where shapes, colours and collections are born. Every piece is designed by the creative team, in Tivoli.
Tivoli, or Tibur
Villa d’Este added the fountains, Villa Adriana the mosaics, travertine did the rest. The name, shortened to VdE, keeps the reference and changes the pace.
Three things we believe in
- Self-expression
- Home is a personal narrative. We don’t impose a style: we give room to invent one.
- Voice
- Voice means uniqueness. Not perfection. Identity: the ease of living your imperfections as distinguishing marks.
- Daily revolution
- Revolution isn’t noise, it’s movement. We follow trends in order to overturn them.
«I wanted to create a one-of-a-kind collection, designed by a woman for women.»
Thirty years, in four questions
Barbara Vitale, brand director, looks back on thirty years of VdE. Four short episodes, released on Instagram in September and October 2026. In Italian, with Italian subtitles.
- Where did the idea of VdE come from?
- When did you realise VdE could become something big?
- What has changed in thirty years?
- If you could speak to yourself thirty years ago, what would you tell her?